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Paris, 16 October 2017

Almain on the acquisition of Pull Media by Better Collective A/S

Better Collective A/S, one of the world’s leading provider of betting tips, bookmaker information and builder of iGaming communities, has announced the acquisition of French digital company Pull Media.

The move is seen as a substantial step in Better Collective's rapidly growing acquisition strategy, with Pull Media set to enable Better Collective to instantly become a market leader in the regulated French market. Beyond the French market, the acquisition of diverse Pull Media sites further strengthens their focus markets, including the United Kingdom and Germany.

Despite already having a strong influence in the German speaking market, especially given the similarly-priced recent acquisition of Austrian affiliate SportFreunde GmbH, Better Collective saw the potential in the French company to consolidate their position.

The high-quality content produced by Pull Media prompted the deal and the acquired company will now be given the opportunity to grow alongside the 2016 winner of the EGR Nordic Affiliate of the Year award.

Significantly, it will allow Better Collective to become one of the key affiliates in particular markets where they had less of a foothold in, such as France and Italy, and become bolstered by a further 35 employees executing a growth plan and contributing to the overall development of Better Collective. The acquisition includes 200+ sites, majority of which relate to sports books. These sites from Pull Media align well with the same values as those from Better Collective A/S —ensuring core value synergy moving forward.

For this deal, Better Collective A/S was advised by Almain (Edgard Nguyen for M&A aspects, Jérôme Debost for Labour aspects and Marc Lempérière for IP/IT aspects) and by Bruun & Hjejle.

Since the beginning of this year, this is the fifth deal closed in the digital sector for Almain. Almain has indeed advised earlier (i) the historical investors and founders on the sale of Platinium Group, a leader in the sport ticketing technology sector, to Bpifrance Investissement and Edmond de Rothschild Investment Partners, (ii) Alter Way on the acquisition of Lp digital, a digital strategy consulting firm, (iii) Econocom on the acquisition of 40% of JTRS limited, an Apple and Google partner for digital solutions in the education sector in the UK and (iv) Econocom on the acquisition of 85% of Jade Solutions, a UK expert in rugged mobile technology, wireless networks and guest Wi-Fi.